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OLIVE HILL, Ky. -- It had the trappings of a scene from The Natural. A hand-crafted bat made from scratch for Tim Johnson’s son J.T.’s summer season in the North Carolina North State League, showcase for college baseball players with big league dreams.
It wasn’t “Wonderboy” made for Roy Hobbs from a tree split by lightning. But it lickety-split earned the reputation of whim-wham lumber from J.T.’s Piedmont Whitetails’ teammates, including the winner of the league’s 2019 home run derby.
From there, word of mouth spread so fast that Tim Johnson’s woodworking hobby moved to the early stage of a budding bat production company, making customized and model bats for baseball and softball players of all ages.
Located in the northeast Kentucky hamlet of Olive Hill, the informally named Big Johnson Bat Company includes marketing maven Madison, Johnson’s niece and a softball player at Thomas More College in Crestview Hills, Kentucky. She sells Johnson bats like they were hotcakes cooked in pork fat.
“I had to tell her to quit,” said the 54-year-old Johnson. “I couldn’t make them as fast as she sold them.”
With the assistance of his brother Shawn, Johnson fastidiously lathes blank cylindrical billets of ash or maple into sanded, customized bats, each taking three to four hours. Duplicates of non-customized bats take 20 minutes on a duplicator, a machine designed to ensure the legs on a chair are identical.
Customized bats are made to a hitter’s preferred length, weight and sweet spot. A wood-burning pen brands the barrel, then Johnson hand rubs each bat with seven or eight coasts of lacquer, a task performed in the bathroom of the family home because there’s too much humidity and dust in his workshop.
Johnson’s “plant” is his 576-square-foot garage, jammed with various machines, prototypes, raw wood, tool chests and a refrigerator for drinks in one corner. To cross the sawdust blanketed workspace, you carefully set your foot with each step.
Making bats is Johnson’s night job. During the day he’s an administrator for three area vocational schools, meaning he starts his bat-making around 4 p.m. He normally turns out two customized bats before calling it a night, though he’s made as many as five hand-turned bats in one very long night, an experience he doesn’t plan to repeat.
Johnson works on and off during the week, unless “Madison goes back to a selling rampage, then it’ll be every night.”
The Johnson customized bat sells for $125. Madison-designed bats for training, with an enlarged sweet spot, go for $75. One-handed bats cost $50. Johnson also makes long, lightweight fungo bats for hitting practice balls to fielders.
The Johnson brothers learned wood working at a young age, assisting their father, who owned a used furniture store that included refinished antiques. They also played baseball in high school and college before taking up successful high school coaching careers. That background has been helpful in bat production, said Tim Johnson.
“I know what a bat needs to feel like,” he said, “if it needs to be balanced or end-loaded, how thick or thin a handle needs to be, if you need a cupped end, a smaller taper on the barrel or a longer barrel, and what type of wood has the qualities that would be most productive with each particular swing.”
Johnson never thought his bat hobby would go this far. Yet he plans to retire from his school administrator’s position sometime next year, then decide whether to make bats for a living -- with the help of his brother Shawn, son J.T. and niece Madison.
They already have a tee-shirt slogan, “Swinging hard wood.” Now all they need is a natural like Roy Hobbs to popularize the power of the Johnson bat.
Zach Klemme, sports writer for the Ashland, Ky., Daily Independent provided details for this story.