Employees at the Huntsville H-E-B are facing off in a game where everyone’s a winner. 

Store officials announced Saturday that they are once again joining the Souper Bowl of Caring campaign, which utilizes Super Bowl weekend in America to mobilize young people to fight hunger and poverty in their local communities.

“In the store, we are raising money within our departments and are also asking customers to buy a $5 pre-made bag of food that goes to benefit local food banks,” said Marissa Maas, community coordinator for Huntsville H-E-B.

The event started in Huntsville on Friday and will end on Super Bowl Sunday.

“H-E-B collects donations for people who are hungry and need a meal. It’s a great thing to do, and we are so thankful that we have businesses like H-E-B that will promote things like this in Huntsville,” Mayor Andy Brauninger said.

The Souper Bowl of Caring began as a grassroots movement at a South Carolina church in 1990 to collect cans of soup during the “big game.” That first year saw almost $6,000 in donations, and has continued to grow into a multimillion-dollar national annual campaign.

“Since 1990, young people have led the charge and are inspiring others to collect dollars and food weeks leading up to the “big game,” Maas added. “Teaming up with local partners, these groups give 100 percent of the donations to local charities, changing the nation’s largest weekend of football into the largest weekend of caring.”

Those wanting to give should pick up a donation bag at the Huntsville H-E-B location. All donations will directly benefit Walker County citizens.